For over 25 years, I’ve walked alongside leaders in every kind of organization — startups, Fortune 500s, and everything in between. And no matter the environment, one thing always stands out. Almost every leader I meet wants a great culture, but very few actually know how to start building one.

They throw perks at the problem. They launch a “culture initiative.” They put new posters on the wall. But six months later, nothing’s changed.

Sound familiar?

Here are 3 steps you can make today to start turning things around:

Paint the vision.

Stop winging it.

Take the time to define — in vivid detail — what your perfect culture looks like. If you can’t describe it clearly, you can’t build it.

This is where leaders stop talking about culture and start creating it.

Get everyone's input.

A strong culture is built with your people.

Look at it from a full 360° view — how decisions ripple across teams, how policies feel on the front line, what motivates and frustrates.

When people feel included, they buy in and help drive the change with you.

Take the first step.

Don’t wait until your plan is perfect.

Pick one action, commit to it, and stick with it. Consistency — not complexity — creates momentum.

Track what happens, celebrate small wins, and build from there.

I unpack these steps — and the five biggest mistakes I see leaders make over and over — in my latest video, The 5 Mistakes Killing Your Company Culture (And What To Do Instead).

It’s time to stop hoping culture happens by accident. Let’s build it on purpose and create workplaces your people are excited to be part of.