About The Carden Group
FEATURED IN
For more than 25 years, The Carden Group has helped organizations all over the world transform how leaders communicate, connect, and create meaningful change inside their workplaces.
>
What started as a passion for understanding human behavior has grown into a global advisory firm trusted by startups, mid-market teams, and Fortune 500 companies alike.
Our work has taken us to 40 countries, been translated into 15 languages, and helped influence billions of dollars in results across dozens of industries and verticals.
Though we've worked with various industries and in organizations of all sizes, we found the challenges within to be nearly identical:
✗ broken cultures,
✗ ineffective communication,
✗ and often a mood of discontent.
Most leaders know something is off, but don’t know how to fix it.
That’s where The Carden Group comes in.
We help executives and their teams work better together. When people communicate clearly, appreciate intentionally, and give and receive feedback without fear, everything changes — culture strengthens, engagement rises, and performance accelerates.
Work with usAbout Chad Carden
TCG FOUNDER & PRESIDENT
A mentee of Zig Ziglar since his teens, Chad Carden has spent nearly three decades studying human behavior, leadership dynamics, and workplace performance.
His mission has remained consistent: improve the way employers and employees interact so organizations can achieve better results by strengthening their number one asset — their people.
He has been recognized as a Top Coach Making a Difference by USA Today, featured as a Top Entrepreneur Changing the World by Entrepreneur Magazine, and has stepped onto the iconic red carpet as a TEDx speaker.
Companies seek out Chad's expertise to discover where they want to be, to help create a plan to get there, and to issue a challenge to achieve real results.
A Purpose-Built Team
for Every Engagement
We bring together a network of seasoned experts with deep experience across the services we provide. For each engagement, we assemble a team intentionally aligned to the goals, scope, and complexity of the work, rather than relying on a fixed or one-size-fits-all model.
Every project is supported by the right blend of strategic, functional, and operational expertise from the start. Clients are actively involved in this process, with the opportunity to meet the proposed team, understand each contributor’s role, and confirm alignment before work begins. This transparent, collaborative approach ensures clarity, confidence, and outcomes that are both measurable and sustainable.
More Love from our Clients
"We finished with our best sales year and highest earnings ever.
Working with The Carden Group has been a fantastic experience. Thank you again for your guidance and mostly your friendship."
Dale Housh
Lockridge Inc.
"We hit 20k on the road for the first time ever.
In short, Chad and team helped us stay aggressive in the market place. The excitement continues to grow each month as the fleet moves up. Insurance business was up and we hit 20k on the road for the first time ever in Chicago."
Larry Kucharski
Enterprise Rent-A-Car
"Results thus far are simply remarkable!
They get to know our people and our organization so well that they become ‘one of us.’ Big on execution, not theory. They deliver effective, practical and easily applicable tools."
KU Medical Center
"Chad and team, you are the best.
TCG’s delivery of the material and follow up is a sign of their commitment to our organization. By taking time to understand your business, they communicated the message as if they have been a member of our company for several years."
Mark Franciskovic
Farmers Insurance Group
"You have met and surpassed everything you ever promised.
The culture change has been made possible by your genuine care, enthusiasm, creativity, listening and insights."
Tom Field
University of Kansas Medical Center
"Chad has done wonderful things to keep our company flowing in the right direction.
Our office is full of personality, wisdom and a ‘you can do anything’ attitude. Chad is, if not the most, optimistic person I have ever met. With Chad, nothing is impossible."
Mirela Karic
Page Law
"Chad has a knack for motivating those around him to do great things.
He lifts everyone else up…his willingness to transfer the gifts he has been given to those brave enough to grow into elite business people is awe-inspiring."
Sean Kelly
Car Motivators
"Chad and TCG were game-changers for us!
They explored our needs, tailored tools exactly for us and truly helped us learn how to transform a culture. Total transformation resulted!"
Anne Precythe
Missouri Department of Corrections
"Exceptional experience, outstanding support.
Due to the investment in our people, we are communicating with more transparency, gaining alignment and have created the momentum necessary to propel us forward. Thank you for an exceptional experience, outstanding support and the many tools that you all provided!"
W. Kirby Saunders
Orange County Emergency Services
"I have never felt as positive and optimistic about my chosen profession as I do right now.
Everywhere I look, I see people who care about their job, about each other and about the residents under our care. I know from experience that in this line of work, we can’t fake caring. You either care or you don’t, and man, I feel it right now, and I owe a lot of that to TCG."
Sgt. Brian Crowl
Idaho DOC
Work with Us
Ready to transform your organization with a leadership framework tailored to your unique needs? Experience The Carden Way and empower your team to reach new heights. Let's get started today.
GET STARTEDFollow The Carden Group
